Accelerating Major Gifts

Accelerating Major Gifts

Why Speed Matters — Spin Your Cycle Time Faster, But With A Clear Purpose and Sharp Processes

By Steven A. Reed

Today, some hospitals are discovering that they can dramatically improve fundraising — doubling, or in some cases even tripling the money they raise — by embracing quality improvement principles originally developed in manufacturing, such as those used in Toyota’s “Lean” and GE’s Six Sigma programs. [READ]

Choose Your Measures Wisely — 'You Get What You Measure'

By Steven A. Reed

Metrics empower managers and employees to make the decisions and take the actions that they believe are the best to achieve their metrics. If the measures and metrics are chosen carefully, managers and employees will make the right decisions and take the right actions.

When your healthcare system applies metrics, it changes everything. And, that, of course, is a problem as well as the solution. [READ]

How Hoshin Was Born — And Why, Whatever You Call It, It Will Work For Your Hospital

By Steven A. Reed

Strategic planning is a method organizations use to transform themselves to meet the needs of the future. But the problem with traditional strategic planning is that it is top-down, with little input from the broad constituency the organization embodies. Consequently, it is too rare a strategic plan that actually gets executed. Most end up in three-ring binders collecting dust on shelves. [READ]

Going After the Big Fish — Manage Staff Time Wisely: Typically, 20% of Gifts = 80% of Money Raised

By Steven A. Reed

Unless you are running a national or international charity with a huge and highly sophisticated direct-marketing program, chances are your major gifts program offers you the most leverage for fundraising success. But high-performance major gifts fundraising requires processes that are highly effective and eliminate wasted effort. Here are a few basic steps. [READ]

The Secret of Master Planning

By Steven A. Reed

Strategic planning doesn’t have to be an oxymoron. Hewlett-Packard, Motorola and others pioneered hoshin kanri — a way of powerfully integrating planning and management — in this country as part of the quality revolution. It incorporates an intense, goal-driven focus on metrics and measurement, an emphasis on the voice of the customer, and alignment of the organization through deployment, catchball and visual communication processes that concentrate resources on breakthrough strategies. [READ]