Do The Math

Do the Math

The Power of Four — How 4 Actions Can Double or Triple the Money You Raise

By Steven A. Reed

The only way you can reach significantly higher fundraising targets is by attracting new major donors. And major donors are not going to switch from the beneficiaries they currently support unless your case catches their attention and gives them good reason. Here’s a four-point program for investing in performance improvement. [READ]

Do the Math — Here’s a Convincing Bit of Math to Persuade Your CEO to Spend More on Fundraising

By Steven A. Reed

If you do the math, it’s clear that investing in fundraising operations can really pay off for your hospital.

The payoff can be startling.

Chief development officers may want to take note of the financial logic of the comparison below. [READ]